Data Engineer

Personal summary

I am passionate about building full-cycle data pipelines that drive impactful business decisions. With 20 years of experience in various roles, I have honed my skills in database administration, ETL processes, campaign management, and insight generation. My expertise spans retail, loyalty, marketing, travel, and finance sectors, with experience on both agency and client sides. Specialising in customer insight and behavioural analysis, I effectively target campaigns using propensity models and business rules. I excel in post-campaign response analysis, ensuring optimal evaluation methods for marketing campaigns. My proficiency in CRM strategies includes managing complex multi-campaigns, next-best-action solutions, and standalone event-driven marketing. I am an expert in Python, SAS, and SQL, and can script in multiple languages such as C#, PHP, Cypher, and R. My familiarity with numerous database platforms, including Oracle, Teradata, Microsoft SQL Server, MySQL, GraphDB, AWS, and Hadoop, enhances my ability to build comprehensive data pipelines.

Skills

Python20 SQL20 SAS (Software)20 Data Engineering10 BigQuery5 Snowflake5 Cloud15 Shell Scripting20