B2B Content Marketer | Copywriter | Social Media Manager

Personal summary

Looking for an experienced B2B content marketer with an eye for detail? Hi there! I may be new to freelancing, but I’m no stranger to content marketing and social media. I’ve been writing content and defining impactful strategies for B2B companies ever since finishing my degree in English Literature with Creative Writing 8 years ago. Most recently, as Marketing Manager for a tech and insurance start-up in the HR industry. I’m a fast and keen learner, so am confident working in any industry. My experience is broad, having worked in a range of industries, including: - HR tech - Employee benefits and wellbeing - Insurance brokerage - Financial services - Merchant payments - Aviation software Through my company, Jekyll’s Lab, I offer more than just content writing and proofreading. I use my expertise to help design your content strategy, define and amplify your brand voice, and define messaging that resonates with your audience. So, you don’t just get high-quality writing; you get strategic, relevant content to engage your audience and amplify your brand. And, no – I don’t get AI to write content for me. As a former in-house marketer with a Distinction in Applied Marketing from the Chartered Institute of Marketing, I have a strong understanding of the entire marketing function and what your team needs from a freelancer. Content should never be written in a vacuum, so I’ll work closely with your internal team to ensure complete alignment of goals, messaging and strategy to drive maximum results. My aim is always to work as an extended part of your team. So you’re not just a client, you’re a colleague. No matter if we’re working together for one hour or one year. I love working with start-ups and SMEs to achieve their growth objectives, as well as larger organisations with limited content marketing resources. Goals can include: - Increasing brand awareness in your target markets - Driving website traffic through SEO content and social media engagement - Building credibility with your audience through engaging educational content - Engaging and nurturing audiences from awareness to conversion - Supporting lead generation and sales with impactful content across the marketing funnel Sound good? Here’s what I do to help get you there: - Content strategy and calendar planning. - Tone of voice and messaging definition. - Research, through a mix of online resources and picking your internal teams’ brains (metaphorically, of course). - Writing SEO content for blogs and website, helping you get discovered in search engines. - Writing content for brochures, guides, ebooks, events, press articles, case studies and more (just ask!). - Editing content – it’s your content, so I’ll review and refine until you love it. - Revitalising existing content, whether that’s improving or repurposing. - Distributing content through email marketing and social media (LinkedIn, Facebook, Instagram, Threads and Twitter). Ready to get started? Drop me a message to request my writing portfolio or arrange an initial chat (for free, obviously).

Skills

Content marketing4 Content management4 Copywriter8 Marketing8 E-mail marketing6 Online marketing4 Social media marketing4 Strategic marketing4