Digital Strategy Director & Senior Marketing & Fundraising Consultant

Personal summary

Freelance digital strategy director, and senior marketing and fundraising consultant. I have significant experience across charity, sports and major events and e-commerce - in the UK and globally. Prior to going freelance I was Head of Digital & Digital Strategy Director at Open - a London based Strategic & Creative agency. Specialising in digital, I have wide ranging experience across all media channels, all facets of direct response marketing, brand development, and fundraising. I have led departments and teams in-house and at agencies, and worked with senior stakeholders and great people to drive target-beating results for amazing organisations. Most recently this meant helping raise millions of pounds for amazing causes such as Mind, St Mungo's, UNICEF, ICRC, NHS Charities Together and more. I'm available on an hourly basis and for longer term bookings. My areas of expertise are: - Integrated campaign strategy, campaign & media planning, analysis & optimisation - Digital strategy, campaign & media planning, analysis & optimisation - Fundraising & charity marketing (Individual giving, events, community, legacy, lottery) - Sports & major event marketingBrand development & management - Creative development (Briefing to optimisations) - Traditional media (Print, TV, DRTV, OOH, Radio, Mail, PR) - Digital media (Social, SEO, SEM, Display, Native, Email marketing) - PPC & programmatic advertising (planning, buying, analysis & optimisation, reporting) - Audience research & segmentation (Yougov, TGI, Nielsen, GWI, Statista, Google Trends) - Web analytics, journey mapping & CRO - UX Design, UI & user testing - Digital payment solution development & optimisation (Web & app checkouts, PSMS) - Website & digital product development (Design, managing build & developers, tracking setup) - Building a digital ecosystem (ensuring your website and checkout work seamlessly with your CRM, databases, email marketing software, and other third party apps) - Improving agency processes and systems

Skills

SEO9 PPC9 Online marketing9 Classic marketing9 Web analytics9 Social media marketing9 Advertising9 Communication strategy9 Media planning9 User Experience (UX)8