Freelance Social Media & Influencer Manager

Personal summary

As a young, queer, marketing professional, I understand what it takes to meet the needs of audiences from all backgrounds and how to use media and research to conduct new social media and influencer campaigns and strategies. I’d love to bring this skillset to your team! I’m fluent in key social media platforms, with an emphasis on TikTok, Instagram, Twitter, Facebook and Pinterest. My exceptional written communication skills allow me to craft effective copy, emails and social posts that inspire user engagement and drive sales. I’m also proficient in Falcon iO, Brandwatch and Hootsuite, and have experience managing multiple content schedules for different big-name lifestyle, fashion and beauty clients. My passion for all things social has landed me work with big-name clients such as; The INKEY List, PG tips, Tatcha UK, Garnier, Pets at Home, and many more. In addition, I’ve worked with social media analytics tools such as Crimson Hexagon, and am proficient in analysing a set of data and semantics from social media platforms such as Twitter, Instagram and Facebook. I’m then able to interpret and draw solutions from these sets of data and successfully strategise future social media and influencer campaigns based on them. My current client PG tips have been consistently impressed with my monthly social media reports, and I take pride in being confident when speaking publicly to large client groups. I have a passion for social media and influencer marketing because it’s an effective tool for connecting people, and I’m an inherently social person due to my musical theatre background! My current job in social media and influencer marketing allows me to meet and converse with many different individuals on a daily basis, which is perfect for a chatty Cathy like me! I love communicating and developing positive relationships with clients, influencers, influencer managers, and consumers from all walks of life. I also thrive when executing influencer campaigns – regardless of the target demographic. I didn't go to university and pride myself on being a self-starter. I am incredibly self-motivated and believe that young people from disadvantaged backgrounds need to see more working-class professionals like myself working with the brands they love!

Skills

Social media marketing5 Influencer Marketing5 UGC5 Content marketing4 Community Management5 Event Marketing / Event management2