Brand Strategist & Cultural Consultant

Personal summary

6+ years of experience in strategy and creative at WPP & Pernod Ricard. I specialise in strategy with a cultural edge. Let’s bring energy to your brand and make it relevant for new audiences. When you need a strategist who knows culture like the back of his hand. I’ve worked with Sony, Warner, Universal, Vice, Dazed, Boiler Room, Paris Fashion Week, and more. From building a bar pop-up in Shanghai to filming music videos in Jamaica. I’ve got over 4 years of experience at Pernod Ricard as a Global Brand Manager where I did everything from hosting global bartender advocacy programs with thousands of applicants, to completing over 24 Market activations across every continent, launching NPDs, developing cultural strategies across music, art, and fashion, creating a unique in-house cultural foresight platform and knocking our competitor’s share of voice in the UK out of the park by 23%. If you need someone with experience in FMCG writing toolkits and Market activation plans that SELL ideas internally or activate on your behalf, I’m here and ready. But no brief is too small, if you want a hand with your brand strategy for a small business, I have years of WPP agency experience as a solo creative (Copywriting & Art Direction) so I know a good idea, and we’ll find yours. I’m all about community marketing, culture building, partnerships, cultural foresight/insights, project management, and general brand strategy. Decks, toolkits, activation plans, strategy, creative, I’ve got it!

Skills

Brand Strategy6 Marketing6 Cultural Marketing4 Copywriting2 Cultural Insight4