Paid Media Specialist
I have been within the Paid media industry for over 12 years. This has given me experience in all paid media platforms such as Google Ads, Microsoft Bing, Google Analytics, Marin Software, Display Network for Display marketing and Social media such as Facebook and LinkedIn. Highlight of experiences: • 12+ years of PPC experience • Experience of building and management paid search campaigns • PPC marketing exposure within the travel, hospitality or leisure sectors • Great lead generation skills – online to offline • Experience of managing PPC campaigns of £1m+ spend • Great PPC best practice • Google Analytics and Google 360 knowledge • Using consumer data for optimisation purposes • Website A/B split testing knowledge • Website personalisation • Hands on manager who is highly detail-oriented • Highly numerate, proficient at Excel, and demonstrates strong analytical capabilities Great team player as well as the ability to work solo. Deep diving into data to make meaning into what the numbers are saying and also being able to present the data in a way that other departments/channels/clients can extract pockets of the insights and take away the key points. Having accounts to work on and managing them require great organisation, communication with the client and also good managing skills where I'm accountable for budgets across all the platforms (Google, Facebook and LinkedIn). Day to day running of these platforms has been the main point of my role with the mission to always reduce efficiencies using PPC best practices. By having access to these platforms, I was able to align the messaging and also assist in the user journey process to see where the user started its first conversion point to the end conversion point. This information is crucial for businesses to understand the attribution of each touch point.