Paid Ads / Performance Marketing Expert

Personal summary

I have been in digital marketing for 8+ years with the main focus on Performance Marketing through Paid Media Buying. My paid media buying experience covers a variety of channels: Facebook, Instagram, Reddit, Bing, Google Search, Google Display Network, YouTube, Native ads, Programmatic Ads, LinkedIn Ads, Twitter Ads, Pop Ads, Push Ads, App Store, Google Play ads and others. If I had to choose my strongest channels, these would be Facebook ads and Google ads, both search and display. Nevertheless, due to the diverse media buying experience I can plan, setup and optimize campaigns in almost any paid media channel. I have worked both in digital marketing agencies as well as a freelancer across industries such as, but not limited to: travel, SaaS, finance, education, ecommerce, automotive, pharmaceutical, medical, real estate, restaurant, construction, advanced technologies, recreation, human resource. This diverse work experience honed my key strengths: strategic, analytical, logical thinking, flawless communication with clients, rapid problem solving, flexibility and adaptability to everchanging market realities. All performance marketing decisions I make are data based and my reports are easy to read. Along with my reports I regularly provide my clients with in-depth comments, explanations or recommendations on how to improve channel performance further. I'm both technical-savy and a commercially-minded person. This means I can "get my hands dirty" when it comes to technical work, such as setting up fresh tracking pixels, advanced tracking technologies, advanced reporting systems, setting up huge campaigns etc., while at the same time I understand principles of how businesses operate and what it takes for business goals to be achieved thorugh marketing. Having an extensive hands-on media buying experience and having worked directly with senior level managers I naturally grew to learn a lot about marketing strategy. This ensures that not only the media is bought in the most optimal way, but also that the end goal is never out of sight and my marketing efforts are always in alignment with client's business goals.

Skills

PPC8 Facebook Ads8 Google Ads8 TikTok Ads3 SnapAds4 Marketing Strategy3 Google Analytics8 Google Adwords8 Google Tag Manager8 Social media marketing8