Marketing Specialist

Personal summary

A product/email marketing specialist and content creator across all platforms with a stronger focus on social and digital platforms. As a product marketer, I had the chance to work with diverse personalities from around the globe and deal with different requests. While working on projects I was continuously challenged with industries outside my scope of understanding. My experience with software products so far has shown me that it's not always easy to market these products because of the complex features that often they might have. And sometimes it takes longer for the collateral published, to bring in money because many times companies are skeptical of the benefit of the product especially companies that are very tech resistant. But because of these challenges, I’ve learned to find creative methods to position the product and communicate its benefits. And I think, in the end, that's what marketing is all about- especially product marketing, finding innovative solutions to promote the innovative solutions (products) that you have in hand.

Skills

Email Marketing (HubSpot)2 Product Marketing3 Analysis of market / competitive position3 Business-to-business (B2B)3 Market communication2 Market research / -analysis Market research / -analysis4 Content marketing2