Laura Loenert

Hourly rate: members only

Availability: members only

Willingness to travel: Worldwide

Professional status: Freelancer

Last updated: 4 Apr 2024

Total work experience:

Language skills: English, Portuguese, Spanish,

Personal summary

Communication specialist with over 25 years of experience in web content management. Throughout my career, I have played active roles in the development of digital scenarios with leading players in Brazil, such as: • UOL, the first major editorial website in Brazil, boasting over 10 million unique visitors per month. I was responsible for writing and editing both the home page and the e-commerce platform (2000-2001) • “TeRespondo.com”, the first Search Engine Marketing startup operating in Brazil, even before Google Ads. I served as a team leader, managing a team of 10 junior copywriters. (2003-2005) • Vivo Telefónica. I contributed as an Information Architecture/UX professional. I collaborated with SMEs on requirements and technical specifications, focusing on product documentation, wireframes, and usability tests with end-users. (2007-2009) Since 2010, I've collaborated with blogs both as a Copywriter and SEO Strategist for numerous SaaS companies. My specialty involves aligning keyword research with trending topics and business needs to produce clear, concise educational content. That is inbound marketing aligned with content specially crafted to drive sales. In 2015, I launched 3DPrinting, Brazil's first editorial website on the 3D Printing Industry. Wearing multiple hats (as my own boss), I managed social media channels, attended events, conducted interviews, and video production. This project is interesting in terms of SEO because it still has pages ranking well on Google even without updates since February 2019. I regard it as an experimental project in my career.

Skills