Communications and Social Media Specialist

Personal summary

An innovative and forward-thinking communications and social media specialist with proven track record in the industry. Accomplished in developing communications and marketing approaches which include impactful content creation and engaging copywriting. Proficient in steering brand reputation through crises, securing noteworthy coverage in regional, national and sector publications, and offering an analytical perspective on communications campaigns. I have been working in the PR industry for over five years across a range of different sectors, including tourism, leisure, public sector, construction, healthcare, and manufacturing. My core offerings include: • Press release writing • Media relations – including regional and sector media • Organic social media support – including creative content and engagement • General copywriting including blogs, case studies and webpage copy My key achievements include: • Increased following on social media by over 12,000 in one year for a tourism client • Increased awareness through PR and media relations, as well as organic social media for a healthcare client • Developed a brand awareness campaign for a manufacturing client, resulting in over 500 LinkedIn followers in 6 months • Reached an audience of over 80 million during one month of media coverage, including national, regional and trade media for a charity client • Created and edited engaging case study videos for a healthy lifestyle provider, to increase registrations to its programmes

Skills

Public Relations4 Social media marketing4 Copywriting4