Business Development & Sales Strategy Specialist

Personal summary

Strategic and target-focused executive with 12+ years of financial services business development, sales and advisory experience dealing with EU, US and Asian clients. Skills Focus: • Highly experienced in creating and refining region and sector-based go-to-market strategies, TAMs, SWOTs and Porter’s 5 Forces analyses. • Conducting deep dive company analysis to develop individual corporate engagement strategies and stakeholder mapping using MEDDPICC and Account-Based Marketing Frameworks. • Experienced in conducting detailed competitor analysis and implementing findings to refine positioning and market messaging. • Developed and refined external-facing value propositions for Fnality, Macrobond Financial, IDA Ireland and IHS Markit products. • Knowledge of the UK and European financial services, blockchain and fintech ecosystem. • Acted as advisor to blockchain & digital asset start-ups • Regularly host webinars, private events and participate on panel discussions covering fintech, macro, regulation and Brexit. • UK, Irish & EU C-level network spanning banking, asset management, insurance, fintech, PE & VCs and Government. Achievements: • Led relationships with Tier 1 GSIBs at Fnality to progress them through sales funnel and managed indirect sales influencers such as tech & consulting partners. • Developed and periodically revised targeting strategy to win 35+ investments leading to the creation of 1,500+ high value jobs in Ireland over five years at IDA Ireland. • Established the UK & Ireland client base for data analytics and charting provider, Macrobond Financial – 64 clients, annual revenue £2.4m. • Set up Macrobond’s first overseas sales office, hired and trained a team of sales executives and onboarded first global banking client.

Skills

Sales management12 Marketing entry strategies11 Analysis of market / competitive position12 Public affairs (PA)7 Presales12 Foreign trade consulting6 Foreign trade / foreign economics6 Market development import and export6 Market potential analysis6 Market research / -analysis Market research / -analysis11