Award winning Marketer with 14+ yrs of experience

Personal summary

Experienced Marketing Leader with over 14 years of expertise in Fintech, Edtech, Loyalty, and Retail, complemented by an MBA in Marketing. Proficient in managing substantial budgets and leading teams within startup/scale-up environments. As the former Head of Marketing at SmartCoin Financials, pioneered the marketing function, executed brand strategies, and optimized performance marketing, achieving a 40% reduction in CAC. Oversaw monthly budgets of up to $1Mn and led a team of 20+ specialists. Led Global CRM & Retention Marketing at WhiteHat Jr, overseeing six markets, including the UK, and driving a 4X increase in CRM-generated leads. In an 8-year tenure at Loylty Rewardz, directed Marketing Strategy & Operations for loyalty programs serving 25+ banks and 50+ retailers. Recognized as one of the Top 5 Iconic CMOs to Watch in 2023 by CIO Magazine, awarded Super People's Manager by WhiteHat Jr in January 2022, and received Appreciation Note from WhiteHat Jr's Founder & CEO for team building and innovative CRM strategies in July 2021.

Skills

Marketing13 SEO / SEM5 CRM (Customer Relationship Management)11 Brand management11 Media planning11 Content marketing11 Copy editing13 Copywriter13 Budgeting13 Google Adwords5